Consultancy by Allison Thomas
Creative PR specialist, strategic marketer and photo-journalist with a fresh, innovative approach to delivering bespoke digital and traditional communication solutions.
Creative communications
Traditional and digital media combined to produce an explosive launch for this fine art photographic book. The result was extensive international coverage and record first week sales.
Client: Nick Elliott rock photographer
Innovative solutions
Creative thinking equipped dealers’ sales teams with an engaging pocket reference guide. Designed to be practical and portable, it presented all the essential information at their fingertips.
Client: Hyundai Cars (UK)
Results orientated
Changing the perception of the troubled timeshare market and developing a credible voice for the industry was the challenge. Focusing on good news achieved incredibly positive national radio and press coverage.
Client: RCI
Integrated strategies
Harnessing the power of through-the-line media, the Positive Image campaign challenged stereotypical perceptions and increased awareness of the wide variety of construction careers on offer to young people.
Client: CITB-ConstructionSkills
Experienced professional
Delivering post-graduate diploma courses, designed to develop an in-depth understanding of marketing theory and practice, requires real-life experience and the ability to deliver the content with flair.
Client: Cambridge Marketing Colleges
Relationship focused
Promoting the extent of the educational offering in target media required leveraging existing relationships. A diplomatic understanding of the journalists’ requirements ensured a long-term positive outcome.
Client: The University of Northampton
Great New Product!
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About me
PR specialist, strategic marketer and photo-journalist
I love communications.
Whether it's the written word or the spoken language, I enjoy the powerful effect that good communications can have. They can heal the world, move our hearts, or simply influence our minds.
There is no mistaking the crucial place that communications hold in effective PR and marketing and I have spent my career specialising in making communications effective. Effective at delivering objectives and ultimately producing positive results.
Working with clients directly, or as a freelance support to PR and marketing agencies, I have a creative and innovative approach and aim to make a difference to every campaign I undertake, whatever its size.
It's all in the communications.
Allison Thomas FCMC MSc DipM DipJ MCIM
Digital communications
Online campaign planning, implementation and evaluation
Social media set-up and management
Blog creation and maintenance
E-newsletter photography and writing
Website copywriting, revision and review
Online PR and targeting influential forums and bloggers
Training for businesses or individuals in digital communications
Traditional communications
Integrated campaign planning, implementation and evaluation
Copywriting for marketing, DM, advertising & promotional literature
Press release writing, media targeting and distribution
Feature writing and production of case studies
Press office creation and media management
Product launches and lifecycle extension
Training for businesses or individuals in traditional communications
Some wonderful brands I've worked on....
Some fabulous agencies I've freelanced for....
Some business sectors I've worked with...
Public sector
Private business
International
Arts and entertainment
Automotive
Charity
Construction
Education
Engineering
Financial services
Food and drink
Hotel and Leisure
Manufacture
Renewable energy and environment
Retail
Telecommunications
Travel and tourism
Utilities
CAT's press office promotes clients worldwide
CAT's dedicated press office promotes client news and features constantly to the media worldwide to ensure maximum positive coverage.
I also create, manage and maintain individual press offices or newsrooms for various clients when required to provide a solid foundation for all internal and external communications.
Read the news on the press office and keep up to date with any new releases by following it.
Let's stay in touch
Relationships are so important.
I like to work with people I like and no doubt you do too! So please get in touch to meet up, have a relaxed chat and see how we can work together and, hopefully, how I can help you.
In the meantime, If you just want to hear about what's going on in the world of CAT and my clients, sign-up for CAT Tails news wire or get social on one of the networks I'm active on.
It'd be great to hear from you!
Allison is one of the best PR freelancers I know. She has years of valuable experience in house and agency-side, is well connected, works quickly and efficiently and delivers results every time.
Donna Chessum - Director, Tribe
Allison is that rarest of breeds - a totally reliable first class freelance professional. She can hit the ground running, build strong relationships with colleagues and clients and has an excellent grasp of PR and marketing. An all round star!
Pete Joyner - PR Director, Shorthose Russell
Allison is a consummate professional and highly talented provider of PR, marketing and communications services. She makes quick work of assessing a client’s needs and translates projects into desirable end results. If you haven’t employed her skills already, you should!
Mark Ferguson - Publications and Publicity Manager, The University of Northampton
We have continually retained the skills of Allison because of her quality, integrity and enthusiasm to deliver high quality marketing training. Her knowledge of the subjects and the response she generates from our delegates is a highly valued asset.
Charles Nixon - Chairman, Cambridge Marketing Colleges
We quickly snapped Allison up and she was a joy to work with, always glass half full and a great sounding board. She has considerable influencing and management skills, I can see these being essential in distilling a brief, adding value to it and turning it into reality.
Jane Gleave - Head of Communications and Marketing, ConstructionSkills
From the first day Allison fully adapted to the diverse needs of our organisation and managed to fully engage herself, realise what our key objectives were and managed to provide guidance and support in order to better meet them.
Dimitris Manikis - Vice President, Business Development Europe/Middle East/Africa, RCI
Whenever I'm looking for additional cover for an event, one of the first people I'm on the phone to is Allison. Not only does she bring a great deal of professionalism and a host of creative ideas, she also brings boundless enthusiasm and a whole load of fun.
Neil King - Managing Editor, Fatea Magazine
Allison has provided support to a number of in-house marketing and project teams. She consistently delivers quality strategic marketing plans that support the brand and the business through to the implementation of high impact, measurable campaigns.
Gary Elliott - Head of Brand & Marketing Communications, RAC Motoring Services
As an independent IT consultant, I don't have the time or skills to carry out my own marketing. It's been wonderful to give CAT a vague brief and have a sector-focussed campaign custom built for me and often at very short notice!
Marcus Foxley - Foxley Solutions
I've often relied on Allison to put together presentations. Her creativity, resourcefulness and ability to see a project through really made these distinctive and successful. Her diligence, energy, professionalism and sense of humour made working with her a joy.
Sep Cipriano - Producer/Director IMG/TWI, London
Allison was a lifesaver for me. She was very quickly able to grasp complicated, detailed and often highly academic information and make it newsworthy and user-friendly. My only regret is that I couldn't persuade her to come and work for me full-time - but I did try!
Kathryn Jones - Director of Corporate Communications and Development, The University of Northampton
She has got a wicked smile and cheerful disposition.
Martin Hutchins - Director, Cambridge Professional Academy
