Consultancy by Allison Thomas
Creative PR specialist, strategic marketer and photo-journalist with a fresh, innovative approach to delivering bespoke digital and traditional communication solutions.
Traditional and digital media combined to produce an explosive launch for this fine art photographic book. The result was extensive international coverage and record first week sales.
Client: Nick Elliott rock photographer
Creative thinking equipped dealers’ sales teams with an engaging pocket reference guide. Designed to be practical and portable, it presented all the essential information at their fingertips.
Client: Hyundai Cars (UK)
Changing the perception of the troubled timeshare market and developing a credible voice for the industry was the challenge. Focusing on good news achieved incredibly positive national radio and press coverage.
Harnessing the power of through-the-line media, the Positive Image campaign challenged stereotypical perceptions and increased awareness of the wide variety of construction careers on offer to young people.
Delivering post-graduate diploma courses, designed to develop an in-depth understanding of marketing theory and practice, requires real-life experience and the ability to deliver the content with flair.
Client: Cambridge Marketing Colleges
Promoting the extent of the educational offering in target media required leveraging existing relationships. A diplomatic understanding of the journalists’ requirements ensured a long-term positive outcome.
Client: The University of Northampton